Glen Powell Credits Sydney Sweeney for Anyone but You Marketing Strategy


Glen Powell is giving credit score the place credit score is due in his anybody besides you Co-star Sydney Sweeney.

In a current interview with the new York TimesThe actor praised Pleasure star for the function it performed in its advertising and marketing technique in serving to make the movie successful within the rom-com style. Sweeney additionally served as govt producer on the venture.

“The 2 issues you must promote a rom-com are leisure and chemistry. Powell mentioned, Sydney and I’ve plenty of enjoyable collectively and we’ve got plenty of pure chemistry. “That's what individuals need, what's on the display, off the display, and generally you simply should lean into it just a little bit – and it labored splendidly. Sydney may be very good.”

anybody besides youThe advertising and marketing marketing campaign, which contributed closely to its field workplace success, included romantic pictures of the movie's lead actors, longing glances between the 2 on the crimson carpet, flirtatious moments in interviews, and viral TikTok movies.

The breakup between Powell and his long-term girlfriend, reportedly through the movie's press tour, additionally fueled rumors of a romance between the pair on social media, despite the fact that Sweeney is engaged to Jonathan Davino, who’s an govt producer on the movie. are additionally.

“I used to be on each name. I used to be in a textual content group chat. Sweeney shared, I used to be most likely holding everybody at Sony advertising and marketing and distribution up at evening as a result of I couldn't cease developing with concepts. “I wished to guarantee that we had been actively interacting with the viewers once we had been selling this movie, as a result of on the finish of the day, they had been those who created your complete story.”

Movie directed by Will Gluck, loosely based mostly on Shakespeare a lot Ado About Nothing, follows Bea (Sweeney) and Ben (Powell), whose attraction to one another turns ice-cold after an evening out ends badly. Nonetheless, once they unexpectedly meet once more at a marriage in Australia, they determine to faux to be a pair.

Whereas anybody besides you Not solely has it develop into the highest-grossing romantic comedy of the previous few years, grossing over $200 million worldwide, however the movie additionally helped usher within the so-called rom-com revival, which is anticipated to The trail will likely be paved for future movies.

“It’s important to get the components good within the meals: the story, the solid, the filmmakers, the chemistry, the ending,” says Tom Rothman, chairman and chief govt of Sony Photos Movement Image Group, who additionally oversees Columbia. He mentioned about discovering success within the rom-com film style, it’s a delicate job. So, for those who're going to make one and do it dramatically, it higher be good.


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